Instagram’s World Record Egg Mystery Cracked, Hulu Pays for Mental-Health PSA

Instagram Egg Partners with Hulu for Post-Super Bowl Event

Instagram Egg Partners with Hulu for Post-Super Bowl Event

The account has continued to post photos, each one showing the Instagram egg cracking more and more. But Godfrey made a bold choice: to use the egg's popularity to help put a spotlight on almost a dozen organizations that encourage mental health awareness. And it now stars in a commercial produced with Hulu in support of the nonprofit Mental Health America.

It looks like the egg marks another addition of the internet realm bleeding over into the "real world", leaving users to ask - what's next?

In the clip, the egg cracks from "the pressure of social media" but thankfully pulls itself back together with a link to Mental Health America.

At the time of writing, the original world_record_egg post (there are now five posts to the account) has over 52 million likes.

The true message of the egg - which fans call Eugene - was revealed at the 2019 Super Bowl last night- and there's a lot more to it than just the viral joke it was taken for. Well, everyone was wondering why on earth the egg would start to crack, and now we have our answer. "If you're struggling, too, please talk to someone". Not everyone chooses to #fightintheopen for mental health, but you did for the 1 in 5 Americans living with a mental health condition.

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Then you will also remember that the egg recently started to crack?

Ahead of the reveal, the New York Times revealed the egg's creator as Chris Godfrey, a 29-year-old ad executive in London.

Eugene was first posted on Instagram on January 4 as part of an experiment to set a new world record for its number of likes. The first episode, which is just 30 seconds long, dropped after the big game, and featured the Egg opening up about the pressure of social media.

Mr Godfrey studied graphic design at Kingston University before going on to work for a number of advertising firms.

"We felt that the time was right to come out", Khan-Whelan said.

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