Bud Light's corn syrup snub riles Iowa farmers

Actor Tom Hanks attends the People's Choice Awards 2017 at Microsoft Theater

Actor Tom Hanks attends the People's Choice Awards 2017 at Microsoft Theater

During Super Bowl Sunday, fans of both were treated to a special moment when the hit series revealed its return date in the midst of a Bud Light commercial. In fact, 12-ounce cans of Bud Light and Miller Lite list zero grams of sugar, while Coors Light lists 1 gram.

While high fructose corn syrup has been vilified by some as a common contributor diabetes and obesity, the nation's farmers and agricultural industry began responding nearly immediately, upset at the implication that corn is a product to be completely avoided. Those ads transported us back to a Medieval kingdom, in which the surest sign of adoration and praise of the monarchy was (you guessed it) the offering of Bud Light.

To cap off their anger toward Bud Light, National Corn retweeted a tweet suggesting you should not make them angry.

"To be clear, we brew Coors Light with corn syrup", said the Coors Light king in the ad. Bud Light returned to the theme in ads in the third and fourth quarter.

So why might rice be a superior ingredient than corn syrup for making beer? They made a decision to call up Bud Light and its agency Wieden+Kennedy New York.

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Anheuser-Busch said it "fully supports" corn growers and will continue to invest in the industry.

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The ad is meant to showcase the company's emphasis on renewable energy. The statement says it's up to consumers "to decide what beer is right for them".

The report also notes that Iowa, which had fallen to No. 3 in total installed wind capacity in 2017 behind Texas and Oklahoma, reclaimed its second-place spot.

"You could use doughnuts if you wanted", Schumacher said.

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