Apple launches iPhone X touchscreen replacement program

Apple said to begin selling iPhone XR, new iPad Pro, and more on Amazon

Apple said to begin selling iPhone XR, new iPad Pro, and more on Amazon

The new partnership means Amazon's independent sellers will no longer be able to sell iPhones and other Apple products directly on Amazon. An additional source of angst was Apple's decision to stop reporting the unit sales of phones, given that its long-term focus is shifting toward service-based revenue and away from hardware.

The deal, revealed by CNET, will cover Apple's latest devices, including the new iPad Pro, iPhone XR, iPhone XS, and Apple Watch Series 4, as well as Apple's lineup of Beats headphones. They will join select MacBook models on the Amazon platform.

Apple typically offers an easy way to identify whether you may have the faulty part, such as with a range of serial numbers, though it didn't this time. Amazon used to sell select Apple products, but then they were removed, and it wasn't until recently that the Apple TV became available on Amazon again. Industry watchers, however, said Amazon could easily circumvent the rule by making Cloudtail, an entity in which it owns 49 per cent, a certified reseller of Apple products. Usually when announcing a fix or replacement program the company will explain that people in certain parts of the world are affected, or people who bought devices in a particular time-frame, or have devices with a serial number in a certain range.

If you've experienced any of this, Apple encourages you to find an authorized service provider, set up an appointment at an Apple Store or contact the company's technical support teams, who will assess the phone.

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Apple did not immediately respond to Business Insider's request for comment.

This could wind up being a big win for Apple, since using Amazon as an official channel for sales puts its devices in front of a ton of people.

"Amazon is constantly working to enhance the customer experience, and one of the ways we do this is by increasing selection of the products we know customers want", an Amazon spokesperson said in a statement. This is because the device is a competitor to Amazon's category leading Echo devices.

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