LeBron James and Serena Williams back Nike over Colin Kaepernick ad

The former president of Iran Mahmoud Ahmadinejad is backing another embattled U.S. athlete... this time coming to the defense of Colin Kaepernick

The former president of Iran Mahmoud Ahmadinejad is backing another embattled U.S. athlete... this time coming to the defense of Colin Kaepernick

In 2016 former San Francisco 49ers quarterback Colin Kaepernick took the stance during the American national anthem, as a demonstration against the treatment of black Americans by authorities. You do realise Nike already has your money? "They're focused on what they stand for, and if that upsets some users, so be it". "In this case, it's reinforcing the brand", said Erich Joachimsthaler, CEO of strategy consulting firm Vivaldi. His actions sparked a movement but also left him without a team and he has started legal action against the National Football League for blackballing him.

Newton said last season he thought the way Kaepernick has been treated was, "unfair", and when asked his thoughts on the new Nike campaign, Newton doubled down in his support. "But I'm such a huge, huge, wholehearted supporter of Colin that I'm very proud that someone understands what he's done and (is giving) him some kudos".

Kaepernick is shown a couple times in the video, including the closing line where he says, "So don't ask if your dreams are insane, ask if they're insane enough".

The NFL released a statement Tuesday saying the issues raised by Kaepernick "deserve our attention and action".

Nike shares dipped on Wednesday but had climbed in trading on Thursday.

Stephen Martin, the owner of Prime Time Sports, said he knows he is jeopardizing his business, as a large part of his inventory is Nike NFL jerseys, according to KRDO. He has an ongoing greivance filed against the NFL's owners for colluding against signing him to a contract. He is still without a team.

But Kaepernick and his Nike campaign, which marks the 30th anniversary of Nike's "Just Do It", received plenty of support from the fashion world in attendance Tuesday.

The problem with most of the commentary I've heard and read is that it's delivered by middle-aged or older men, majority white, who aren't even close to Nike's target audience. "Even if it means sacrificing everything".

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"I feel they can choose or they cannot choose and it's their choice".

In it, Kaepernick calls Serena Williams "the greatest athlete ever", as well as applauding Odell Beckham, LeBron James and the U.S. Women's National Soccer Team.

The controversy may have been a convenient excuse for some investors to sell an over-valued stock, Vivaldi's Joachimsthaler said. Others burned their Nike apparel and shared videos of it online. "And they said that they had a surprise for me".

Matt Powell, a senior adviser with market research firm NPD Group, predicted the boycott would fizzle.

"I am sponsored by Nike", Funchess said.

"If they want to make an ad about sacrificing, why don't they go all the way?" he says. "It's classic product placement", Lowenthal said.

"These kind of endorsement deals were the first version of influencer marketing".

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