What Is Amazon Prime Day and How to Get the Best Deals

A bigger Amazon Prime Day 2018 arrives July 16 with more deals, devices and longer hours

A bigger Amazon Prime Day 2018 arrives July 16 with more deals, devices and longer hours

Amazon has officially announced that its Amazon Prime Day 2018 event will kick off on July 16 at 12 p.m. PT/3 p.m. ET.

Tomorrow's special holiday in the United States may not be the reason for the Amazon Prime Day but it has always been a tradition most shoppers look forward to each year.

This year, Amazon is holding its Prime Day sale starting July 16.

Amazon holds a flash sale of products once a year in the summer season, a historically slow point for sales. He added that Prime Day was started in 2015 to mark Amazon's 20-year anniversary and thank its Prime members. It was previously $299 and is now $129.

Along with online, Amazon will offer Prime deals in its brick and mortar shops-Whole Foods and Amazon Books.

Do any of these Huawei device deals interest you?

Amazon has been building out its own brands in recent years, and is using Prime Day to highlight those collections.

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As you probably guessed, you will need an Amazon Prime account in order to download these games from the Twitch Prime service. Some products, particularly technology and Amazon-branded items, can be available for half price. While Prime Day brings in more revenue for Amazon, too, it also helps boost its Prime memberships.

Retailers are already making room for the fall back-to-school sales, in addition to offering Fourth of July holiday deals. Amazon Prime Now, a benefit of Amazon Prime, offers ultra-fast delivery in under two hours and at no additional fee.

Still not sure what to expect from Amazon Prime Day 2018? If you don't buy more than a few products each month and you're comfortable with slow shipping, you're not an ideal user for Prime.

Save $100 on Echo Show, the touchscreen version of Amazon Echo, which can be used to make video calls or as a digital photo frame or even to watch Netflix and Prime Video.

These were some of the best deals on the site a year ago.

After its 2014 acquisition of Twitch, a $1 billion gaming-focused live-streaming service, Amazon slowly began attaching its many tentacles to the purple-and-white site.

To keep up with the latest and greatest, visit our article on the best Amazon Prime Day deals here. Throughout the day, the company will be offering Lightning Deals that will come with discounted prices for a limited period of time.

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