Why Is Ford Killing Its Cars?

Euro-spec Ford Focus Active

Euro-spec Ford Focus Active

Ford is shifting gears in what could be one of the biggest changes to the industry in decades.

The two vehicles include the Mustang and the all-new Focus Active crossover, which is due to be launched next year. The only two cars Ford will make will be the Mustang and a new Focus Active crossover, scheduled for release in 2019. Exactly when these models will stop being sold in the market hasn't been announced.

The hybrid and plug-in hybrid Ford Fusion have finite futures too, although the automaker didn't specify when Fusion production would end.

Since Ford recently refreshed its Fusion sedan for the second time, that auto will stick around the longest-at least for the next couple of years, according to company spokesman Said Deep.

In other words, small-car fuel consumption will largely be left to small crossovers-with or without electrification-and those crossovers have a way to go today. The hand-wringing maybe that has been around in our business is gone. "We aren't just talking about ideas; we've made decisions".

A union official says Ford workers in Ontario aren't likely to be affected by a cost-cutting program announced by the automaker.

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The push toward SUVs is being driven by a growing number baby boomers and millennial vehicle buyers, both of which favor SUVs over cars and make up a majority of the car-buying market, according to experts.

Its rivals, though, appear committed to maintaining at least a partial foothold in a segment that continues to account for millions of vehicles sold each year.

Automotive giant Ford is shaking up its United States lineup by phasing out traditional sedans and hatchbacks such as the Fiesta, Taurus, and Fusion. The Asia Pacific region will probably lose money in the second quarter before returning to profit in the back half of the year. The 2019 Ford EcoSport was rated by the EPA at 27 mpg city, 29 highway, 28 combined in its most efficient powertrain configuration: front-wheel drive and a 1.0-liter turbo-3. Rising commodity costs and unfavorable foreign exchange rates hurt results in the latest quarter, but sales of high-margin pickup trucks and SUVs helped boost the company's performance.

Ford also plans to optimize digital marketing and offer greater discounts on vehicles, as well as putting multiple vehicles on five flexible global architectures in the next few years.

"Keeping mustang of course because it's an iconic brand of Ford", said Rob Keller, President at Keller Ford. The appeal of the Focus rests with the RS, not exactly attainable for all.

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