Is Volkswagen Bringing a Midsize Pickup Concept to NY?

Equus Throwback

Equus Throwback

As German automaker Volkswagen prepares to unveil the new 5-seat Atlas SUV in the New York International Auto Show this week, several automotive web sites report that VW may have another card up its sleeve, in the form or a pickup truck.

At this week's New York Auto Show, Volkswagen will field a Tiguan-sized pickup truck concept.

Volkswagen has made no secret of its intent to offer more locally-tailored products in the USA market has it attempts to grab additional market share.

In the USA last year, light trucks accounted for just almost 23 percent of the VW brand's sales, compared with 64 percent for the overall light-vehicle market, according to the Automotive News Data Center.

Should this week's truck concept garner a positive response, sources said the pickup could hit production relatively soon. The company opted to remove the Touareg SUV from the US market and replace it with the Atlas and upcoming five-seat version of the SUV exclusively to appeal to USA buyers further.

Automotive News quotes an insider source as saying VW CEO Herbert Diess has backed the project from a very early stage.

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Volkswagen will show off a concept version of the two-row Atlas at this week's New York Auto Show.

The Amarok is a traditional body-on-frame pickup that VW sells in other markets.

If you've spent anytime overseas or south of the border-chances are you may have spotted a Volkswagen pickup truck called the Amarok or a smaller one called the Saveiro.

AutoBlog says "the truck is said to be based off the Atlas SUV structure".

If it gets greenlighted for production, the Atlas-based unibody pickup will compete head-to-head with the Honda Ridgeline, which is built on the same platform as the Pilot SUV.

The 2019 Ridgeline, which starts at $30,965 (including shipping), produced USA sales of 34,749 a year ago.

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