Facebook launches apology campaign after data leak scandal

Will brands still use Facebook? Even Zuckerberg has admitted a crisis in trust

Will brands still use Facebook? Even Zuckerberg has admitted a crisis in trust

"If you're a massive organisation like that and you're allowing access to your information, you do have a responsibility to make sure that people are following the rules you put in place". Perhaps it's time for a new platform to be rolled out using blockchain technology that would undoubtedly win the hearts of the privacy-conscious.

In the apology, the 33-year-old wrote: 'You may have heard about a quiz app built by a university researched that leaked Facebook data of millions of people in 2014.

The world's largest social media platform is facing intense criticism in the USA and Europe after it was revealed users' personal data was passed on to Cambridge Analytica, a company that worked for Donald Trump's presidential campaign.

The data on millions of Facebook users that a firm wrongfully swiped from the social network probably has spread to other groups, databases and the dark Web, experts said, making Facebook's pledge to safeguard its users' privacy hard to enforce.

Zuckerberg only referenced Cambridge Analytica in his Sunday ad.

India's asks Cambridge Analytica for information on data
Ms Denham said she wanted to access the firms servers in order to investigate the use of personal data in political campaigns. Curious passers-by asked the waiting press what the fuss was about.

Two senators also asked the Federal Trade Commission, the leading US consumer regulator, to investigate if other firms improperly obtained user data from Facebook users. Google parent Alphabet's shares fell 7.2 percent over the same period.

Cambridge Analytica is alleged to have harvested the private data of 50 million U.S. Facebook users without their consent in an effort to build psychographic profiles meant to influence voters' decisions. The data taken by the researcher Aleksandr Kogan, who provided it to Cambridge Analytica, "wasn't watermarked in any way", Zuckerberg told Wired.

Despite Mark Zuckerberg's media appearance on Wednesday to apologize on behalf on Facebook after days of silence, Hallisey's attorney Mark Molumphy said it was an inadequate response - especially since Facebook got in trouble in 2011 by the Federal Trade Commission. He says the data firm approached him for the project and assured him that everything he did was legal. The lawsuit cites Facebook, Zuckerberg, COO Sheryl Sandberg and the board - which includes noted venture capitalists Peter Thiel and Marc Andreesen, WhatsApp CEO Jan Koum and Netflix CEO Reed Hastings - as defendants. He said Cambridge handled "all the data, all the analytics, all the targeting" for the campaign.

If Facebook was betting on people's better natures when it came to truthfully sharing, respecting others, and being able to connect with anyone, it wasn't always a winning wager. Advertising in the digital era takes a lot of creativity and, most importantly, authenticity. Over a year later, the Facebook co-founder faced a crisis over its handling of a large-scale abuse of its users' personal info. "We're now taking steps to make sure this doesn't happen again", the ads said. The vast and extremely valuable cache of data Facebook collects from user profiles has been a major asset for businesses when it comes to targeted marketing and reaching the right audience.

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